Hibu One Website Specifications

The Hibu One Website Specifications define the standards, rules, and guidelines used to build and maintain Hibu One websites. This resource serves as the authoritative reference for how content, design, navigation, and functionality must work across every site.

This "Spec Site" is intentionally detailed. Building high-performing websites at scale requires precise rules, clear definitions, and consistent implementation across teams. The documentation reflects that level of specificity and clearly outlines what is supported and what is restricted.

The specifications are used by multiple teams across Hibu, including website writers, designers, QA, process, training, and sales. By sharing the same reference, the teams who sell Hibu One websites and the teams who build them work from the same standards, creating transparency and consistency across the entire process.

If you have a question, find an error, notice a broken link or image, or believe a guideline needs clarification or expansion, please use the feedback form to let us know. Feedback helps keep the specifications accurate, complete, and useful for everyone who relies on them.

Blogs

Covers rules and limitations for blog content on Hibu One websites, including third-party content, legacy migrations, and platform capabilities. These definitions clarify what can be imported, recreated, or supported.

Content & SEO

Content & SEO defines how Hibu One websites are structured, written, and optimized for search and performance. These guidelines cover page architecture, metadata, URLs, schema, geo rules, and content strategy to ensure consistency, visibility, and long-term SEO integrity.

Design Elements

Design Elements define approved components and usage rules for Hibu One websites, including heroes, buttons, widgets, icons, and visual layouts. These guidelines ensure consistency, accessibility, performance, and clear user interaction across desktop and mobile experiences.

FAQs

Outlines form-related rules, restrictions, and supported configurations. Includes guidance on contact forms, custom forms, auto-responders, required fields, and sensitive data handling.

Forms

Outlines form-related rules, restrictions, and supported configurations. Includes guidance on contact forms, custom forms, auto-responders, required fields, and sensitive data handling.

Images, Galleries, Logos

Defines standards for images, galleries, logos, video, and visual assets. Includes rules for sizing, file naming, alt text, fair use, optimization, and supported formats.

General Info & Policies

Centralized policies that apply across all Hibu One websites, including accessibility, compliance, privacy, restricted content, and platform-wide limitations that impact builds and approvals.

Pages & Navigation

Covers page structure, navigation rules, visibility controls, and hierarchy limits. These definitions govern how users move through a site and how content is organized.

Tracking, Integrations, and Google Tools

Defines supported tracking tools and integrations, including Google tools, third-party widgets, and tagged URLs. These rules clarify what can be added and what must be provided by the client.

Recent Blog Posts

By Paul Altobelli March 16, 2026
Defines how Hibu One supports catalogs of products, rentals, or inventory using blog-based listing pages. Covers client management, tag-based filtering, template restrictions, and limits such as external checkout only and locked listing layouts. Search terms: product listings, inventory pages, catalog listings.
Meta descriptions are 150–160 character summaries that appear beneath the title in search results an
By Hibu March 2, 2026
Meta description tags define the supporting summary that appears beneath a page title in search results. This guideline explains Hibu One standards for writing effective meta descriptions, including recommended length, front-loading key messaging, sentence-case formatting, and page-type variations.
By Hibu March 2, 2026
Title tags define the primary headline of a page and serve as the clickable title in search results. This guideline outlines Hibu One standards for writing titles, including the 55-character target, keyword placement, business name rules, and page-type formatting variations.
By Hibu February 25, 2026
Header Background Imagery: The header must remain clean, readable, and brand-forward. Solid colors, subtle gradients, and low-detail textures are supported. Busy photos, people, text, or high-contrast imagery that interfere with logo or navigation are not allowed. Readability and usability always come first.
By Paul Altobelli February 25, 2026
Taglines (brand slogans or statements) are not permitted in the header to protect layout clarity and mobile performance. They may be placed in the hero, section headlines, image captions, or integrated naturally within body copy across homepage, service, about, and service area pages.
By Hibu February 25, 2026
Additional Header Phone Numbers replace the single header number with a Contact/Call button that opens the pre-built Multi-Phone Pop. It supports up to 10 numbers, displays in two columns on desktop/tablet and one column on mobile.
By Hibu February 23, 2026
Hibu One supports one button in the top right of the desktop header. The default CTA may be swapped for a client-requested action or HTML embed. It does not appear on tablet and is not shown on mobile by default. Third-party code may not match site styling and will not be modified by Hibu.
By Paul Altobelli February 22, 2026
Brief summary of the blog post topic, highlighting the primary question, insight, or takeaway. Provides enough context to inform readers while encouraging them to click through and read the full article.
By Paul Altobelli February 22, 2026
Brief summary of the blog post topic, highlighting the primary question, insight, or takeaway. Provides enough context to inform readers while encouraging them to click through and read the full article.
By Hibu February 22, 2026
Brief summary of the blog post topic, highlighting the primary question, insight, or takeaway. Provides enough context to inform readers while encouraging them to click through and read the full article.
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