Meta description tags define the supporting summary that appears beneath a page title in search results. This guideline explains Hibu One standards for writing effective meta descriptions, including recommended length, front-loading key messaging, sentence-case formatting, and page-type variations.
Title tags define the primary headline of a page and serve as the clickable title in search results. This guideline outlines Hibu One standards for writing titles, including the 55-character target, keyword placement, business name rules, and page-type formatting variations.
Defines required introduction content for homepage, category, About Us, location profile, and service area pages. Establishes purpose, scope, placement, and intent to support SEO, clarity, and trust without duplicating deeper page content.
This guide explains how to write and format title tags and meta descriptions for pages that fall outside standard Hibu One Smart Site patterns, providing consistent templates, examples, and rules for accurate, compliant metadata across unique page types.
Defines how PDFs and downloadable files are named in Hibu One to improve organization, usability, and search visibility. Filenames must lead with file subject, place the business name last, follow formatting standards, and align with Media Manager behavior for easy scanning.
Page URLs (Slugs) — rules for creating clear, consistent, and search-friendly web addresses. Covers naming conventions, formatting standards, and structure for service area and GEO pages to ensure accuracy, readability, and alignment with site navigation.
Title tags and meta descriptions control how pages appear in search results and act as a mini ad for the page. This guideline defines 2026 character standards (55 ideal for titles, 150–160 for metas), front-loading strategy, uniqueness rules, and conversion-first expectations.
301 redirects send old URLs to new, correct page locations, preventing 404 errors and preserving SEO value. Hibu applies redirects when pages change, merge, or are removed, but cannot redirect domains clients no longer control.
Defines how image and file assets are renamed in Hibu One to improve organization and usability. Filenames must lead with asset context, place the business name last, follow formatting standards, and align with Media Manager behavior for easier scanning and selection.
This defines how Hibu classifies location-based, hybrid, and service-based businesses and explains how each type affects geo usage across the site. Provides guidance for applying the correct location or service area in headers, footers, Contact pages, title tags, and meta descriptions.
This guide provides standardized rules and examples for writing title tags and meta descriptions for SAPs and Geo Pages. Covers dynamic generation rules, formatting priorities, truncation guidance, and CTA-driven meta descriptions to ensure consistency, clarity, and SEO alignment across location-based pages.
Alt text describes images for screen readers, supports accessibility, and provides helpful context for search engines. Properly written alt text is clear, specific, non-spammy, and applied consistently across images, logos, and UI elements to ensure usability, compliance, and better indexing.
This guide outlines why internal linking matters for usability and SEO, defines in-text links and anchor text, and provides best practices for placement—especially on mobile. Clarifies that breadcrumbs and related links are built-in defaults, with in-text links used as supplemental enhancements.
This guide provides guidance and examples for writing title tags and meta descriptions for Contact and Location pages. It explains consistent title formatting, CTA-driven meta descriptions, and how to align contact metadata with homepage intent across business types.
This guide provides guidance and examples for writing title tags and meta descriptions for core (product or service) pages. It shows how formatting differs for location or hybrid businesses versus service-based businesses, helping teams apply the right structure, keywords, and geographic focus.
This guide provides guidance for writing homepage and category landing page (CAT)title tags and meta descriptions, based on business type. It shows how location / hybrid businesses differ from service-based businesses, helping teams apply the correct structure, keywords, and geographic references consistently.