This guide explains how to write and format title tags and meta descriptions for pages that fall outside standard Hibu One Smart Site patterns, providing consistent templates, examples, and rules for accurate, compliant metadata across unique page types.
Breadcrumbs are included on all standard Hibu One pages for internal linking and schema benefits. They must not appear on the homepage, SAPs, or GEOs. Templates add them automatically; teams only ensure they remain where required and removed where excluded.
This definition outlines how geographic information appears across headers, hero H2s, title tags, meta descriptions, and body copy. It defines rules by location count, service areas, and Additional Locations, with strict Yext alignment and clear examples for each scenario.
AI and llms.txt — overview of how Hibu One Smart Sites are optimized for AI-driven search experiences. Explains how content depth, local optimization, structured data, and the llms.txt file help large language models interpret and reference site content accurately, improving visibility across AI platforms.
Schema — structured data that helps search engines understand and display site content accurately. Includes default schema types for websites, local businesses, FAQs, breadcrumbs, blogs, videos, and reviews, with rules for optional client-supplied schema to ensure accuracy and relevance.
Page URLs (Slugs) — rules for creating clear, consistent, and search-friendly web addresses. Covers naming conventions, formatting standards, and structure for service area and GEO pages to ensure accuracy, readability, and alignment with site navigation.
Motivating Factors and the 3-30-3 Rule — framework for capturing user attention and driving conversions. Explains how Speed, Quality, Offer, and Trust (S.Q.O.T.) factors work together to engage visitors in the first 3 seconds, prove value in 30 seconds, and convert within 3 minutes through clear, relevant, and persuasi
Site Architecture — framework that defines how pages are organized and connected. Emphasizes clear hierarchy, unique page purpose, and intuitive labeling to help users navigate easily, support SEO, and maintain simple, effective conversion paths.
Content and SEO — approach focused on building sites that rank, convert, and sustain performance over time. Combines technical SEO, audience-focused messaging, and the 3-30-3 Rule to ensure each site is search-f
Multi Locations provides a structured way to display multiple physical business addresses through a Locations Category Page and unique ILPs. Shared brand content may repeat, but location-specific photos and details must be unique to ensure accuracy, trust, and strong SEO.
This quick reference table outlines the key differences between Service Area Pages and Geo Pages, including eligibility, structure, navigation, metadata, and use cases. It provides a fast way to determine which page type fits a client’s business and how each should be implemented.
Geo Pages support brick-and-mortar businesses by targeting nearby towns whose customers may travel to the business. Each GEO includes unique location-specific content, structured navigation via “Areas Served,” custom metadata, and accurate form, linking, and editorial standards.
Service Area Pages support businesses that travel to their customers or brick-and-mortar businesses using Local Ranking. SAPs dynamically generate location-targeted pages from a parent template, use standardized slugs, region-based meta descriptions, and require SAP-specific hero form naming for lead attribution.
