Title / Meta - Out of Norm Pages

Hibu Policy

Every out-of-norm page on a Hibu One Smart Site must include:

One unique title tag built to the approved formula for that page type

One unique meta description aligned with the page's purpose and content, written within 150–160 characters

Title tags and meta descriptions must be accurate, aligned with page intent, and written to support click-through from search results. No component may be fabricated or assumed. All content must reflect the actual business.

Definition

Title tags and meta descriptions are HTML elements that control how a page appears in search engine results pages (SERPs) and when shared on social platforms.

The title tag acts as the headline.

The meta description acts as supporting copy.

Together, they function as a mini advertisement for the page — the pre-click version of the on-page experience. If the user does not click, the rest of the page experience does not occur.

Out-of-norm pages are pages that fall outside the standard home, category landing, and core / product / service page types. Each has its own approved title tag formula and meta description guidance. This guideline covers all currently defined out-of-norm page types.

Purpose / Why It Matters

Title tags and meta descriptions:

Drive the first conversion: the click.
Signal relevance to search engines.
Influence click-through rate (CTR).
Establish consistency between the search listing and on-page content.
Support conversion-first messaging before a user ever reaches the site.

In many cases, the search result is the first and only impression a user receives. These elements must be written intentionally.

Current Display Standards

Search engines do not impose a strict technical character limit. However, they do have what is considered an optimum range. This is what informs Hibu's character-length standards.

Title Tags

Google typically displays up to ~60 characters on desktop before truncating.
Ideal performance range: ~50–55 characters.
Maximum upper boundary: 60 characters.
Writing target: 55 characters.

Going to 57–60 characters is acceptable when necessary. The goal is clarity and control, not arbitrary enforcement.

Meta Descriptions

Desktop display typically truncates around ~155–160 characters.
Mobile truncates earlier.
Ideal range: 150–160 characters.
Critical messaging should appear in the first ~110–120 characters.

Front-loading key information reduces the impact of truncation.

Examples:

About Us - Specific to a company (default Smart Site About Us page)

Title Tag: About NOB
Meta Desc: NOB [verb] offers / provides / serves / specializes in, etc. [Core business keyword (or phrase)] [City, ST or serving area]. Motivating factor. Motivating factor (space permitting). Motivating factor (space permitting).

About | Scott Family Dentistry

Scott Family Dentistry offers affordable dental care to the Cherry Hill, NJ community. Walk-ins are always welcome, and most insurance is accepted.

About | Mama's Pizza

Mama's Pizza has been serving the Lansdowne, PA area since 1975. Daily specials. Free deliveries for orders over $30. Open 7 days a week.

About | Beechwood Landscape

Beechwood Landscape, serving the Tri-State Area, offers lawn care services including, mowing, fertilization, and weed control. Senior discounts. Free estimates.

About ______________ - Specific to an individual (i.e. bio page)

Title Tag: Prefix First Last, Title | NOB
Meta Desc: NOB [verb] offers / provides / serves / specializes in, etc. [Core business keyword (or phrase)] [City, ST or serving area]. Motivating factor. Motivating factor (space permitting). Motivating factor (space permitting).

Dr. Rufus T. Firefly, DDS | Scott Family Dentistry

Dr. Rufus T. Firefly, DDS has been specializing in family dentistry in the Boston area since 1994. Voted Top Doc by Boston Magazine 10 years in a row.

Joe Howe, Managing Partner | Dewey, Cheatem & Howe

Joe Howe, Managing Partner, has been specializing in bankruptcy filings in the Trenton area since 2005. Honored by Who’s Who In American Law for over 7 years.

Coupons / Specials, Discounts / Offers, Rebates etc.

Title Tag: Coupons (or Specials, Discounts, etc.) | NOB
Meta Desc: [Clients / Customers / Patients -- as defined] can save save money in location/geo with [NOB]'s coupons / specials / discounts / offers / rebates, etc. Click to learn more.

Coupons | Tarry's Tax Service

Clients in the Columbus, OH area can save money with Tarry's Tax Service coupons. Click to learn more.

Specials | EZSmiles Dental

Patients in Boca Raton can save money with EZSmiles Dental specials. Click to learn more.

Specials and Rebates | Buzzy's HVAC

Tri-State area customers can save money with Buzzy's HVAC specials and rebates. Click to learn more.

eCommerce / Online Store

Title Tag: Online Store | NOB
Meta Desc:
Shop for items at [NOB]. Add "...and more." if applicable.
-OR-
Shop for [NOB] items (max 3). Add "...and more." if applicable.

Online Store | Wilson's Garden Center

Shop for mulch, stone, and soil by the yard at Wilson's Garden Center.

-OR-
Shop for mulch, stone, soil and more by the yard at Wilson's Garden Center.

Online Store | Buzzy's Pizza

Shop for Buzzy's Pizza gift certificates, t-shirts, and hats.

-OR-
Shop for Buzzy's Pizza gift certificates, t-shirts, hats, and more.

Gallery

Title Tag: Gallery type (Portrait Gallery, Project Gallery, Before / After Gallery, New Roof Gallery, etc.) | NOB
Meta Desc: Browse / View / Take a look at, etc. [NOB] Type of Gallery (e.g. Portrait Gallery, Project Gallery, Before / After Gallery, New Roof Gallery, etc.) [featuring/showcasing type of images] -- if applicable, available, or apparent.

Project Gallery | Andrew's Roofing

View Andrew's Roofing Project Gallery featuring our recent residential and commercial roofing, siding, and window projects.

Before / After Gallery | Bob's Auto Restoration

Take a look at Bob's Auto Restoration Before/ After Gallery showcasing or classic and muscle car rebuilds.

Geo Pages (GEOs)

Title Tag: Product/Service Keyword | City, ST | NOB
Meta Desc: HVAC Repairs | Drexel Hill, PA | Joe’s Plumbing

Meta Description Requirements

Meta descriptions for GEOs are written manually and must:

Follow the homepage meta-description style
Include the Geo Town when relevant
Never imply the business is physically located in the GEO town

Single-Location Brick-and-Mortar

Option 1:
Primary CTA [NOB] for your [keyword phrase] and related services throughout the [Regional Area Name].
Option 2:
Visit [NOB] or call today for [keyword phrase] and more throughout the [Regional Area Name].
Option 3:
Schedule your [form type] or call our team for [keyword phrase] across the [Regional Area Name].

Multi-Location Brick-and-Mortar

Option 1:
Primary CTA [NOB] for your [keyword phrase] across all our [Location Count] locations throughout the [Regional Area Name].
Option 2:
Visit [NOB] or call today for [keyword phrase] supported by our locations throughout the [Regional Area Name].
Option 3:
Schedule your [form type] or call our team for [keyword phrase] at any of our locations throughout the [Regional Area Name].

Meet Our (or Your) Team, Technicians, Trainers, Attorneys, etc

Title Tag: Meet Our Team / Technicians / Trainers / Attorneys, etc. | NOB
Meta Desc: Our team/ technicians, trainers offer / provide / serve / specialize in, etc. [Core business keyword (or phrase)] [City, ST or serving area]. Motivating factor. Motivating factor (space permitting). Motivating factor (space permitting).

Meet Our Dentists | Pine Belt Dental PLLC

Out dentists specialize in general dentistry in Hattiesburg, MS. Advanced certified coursework. Cosmetic and restorative dentistry.

Menu (one menu)

Title Tag: Menu | NOB
Meta Desc: Browse/View NOB menu including / featuring / specializing in / serving [menu highlights e.g. appetizers, entrees, desserts, and kids menu, etc.]

Menu | 6 Guys Burgers

Browse 6 Guys Burgers menu featuring fried pickles, hand cut french fries, famous 1/2 pounder burger, breakfast burger, and impossible burger. At 6 Guys Burgers, we’re better than 5 Guys—because we’ve got one more guy.

Menu | Flo's Diner

View Flo's Diner complete menu including breakfast, appetizers, lunch, and dinner entrees.

Menu (multiple / specific)

Title Tag: Menu Name | NOB
Meta Desc: Browse/View NOB menu including / featuring / specializing in / serving [menu highlights e.g. appetizers, entrees, desserts, and kids menu, etc.]

Breakfast Menu | Bob's Burgers

View Bob's Burgers breakfast menu featuring steak and eggs, country fried chicken and waffles, pancakes, and 5 flavors of oatmeal.

Cocktail Menu | Lombardi's

Browse Lombardi's cocktail menu featuring frozen drinks, martinis, craft beers, scotches, whiskies, and dessert liqueurs.

Patient Forms / Resources

Title Tag: Patient Forms | NOB
Meta Desc - Option 1 for print / download forms meta description; Option 2 for online forms meta description
Print and fill out (or complete) NOB [type of form(s)] [instruction summary]
Online [type of form(s)] from NOB. [instruction summary]

Patient Forms | Aspen Chiropractic

Print and fill out these convenient Aspen Chiropractic new-patient forms before your first visit.

Patient Forms | PM Pediatric

Online patient and insurance forms from PM Pediatric. Simply complete the forms before your first visit.

Request __________________ Form

Title Tag: Request _____________ | NOB
Meta Desc - Request _________ [service, appointment, free estimate, call back, etc] from NOB. Motivating factor. Motivating factor (space permitting). Motivating factor (space permitting).

Request Home Inspection | A1 Waterproofing

Request a free estimate from A1 Waterproofing. Financing options are available. 24/7 emergency services. License, bonded and insured.

Request Appointment | Christine's Auto Shop

Request appointment with Christine's Auto Shop. Open 7 days a week. ASE Certified. Weekly specials.

Reviews

Title Tag: Reviews | NOB
Meta Desc - Read our [customer type e.g. patients, customers, clientele, patrons, etc -- as defined during consultation] reviews about NOB. Primary CTA.

Reviews | Dr. Steven Sirken

Read or post patient reviews about Dr. Steven Sirken. Call today to schedule your appointment.

Reviews | DH Painting

Read or post client reviews about DH Painting. Call today to schedule your in-home consultation.

Reviews | Nerenberg Law Associates, P.C.

Read or post client reviews about Nerenberg Law Associates, P.C.. Call today to schedule your free case review

Service Area Pages (SAPs)

Title Tag: Keyword | City, ST | NOB

SAP title tags are dynamically generated using the PSAP’s Collection connection.
The Page Meta Title field in the PSAP must be connected to the correct Collection field (e.g., Title – KW01, Title – KW02).
The Page Meta Title box will appear blank in Page SEO settings — this is correct.
No manual edits to individual SAP title tags.

Meta Description (PSAP-Level Only)

A single meta description is added in the copywriting tool at the PSAP level and inherited by every SAP. Writers must edit for clarity and character count.

Does not include individual city or town names.
Describes the broader region (e.g., South Jersey, DFW metroplex).
Used solely for click-through optimization; SAPs insert city/state dynamically in the title and page content.

Service-Based Businesses (travels to customer)

Option 1:

Primary CTA [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase throughout the [broader service region].
Option 2:
Schedule your [form type] or call to speak with our team about your [keyword phrase] and related services throughout the [broader service region].

Brick-and-Mortar (single location)

Option 1:
Visit [NOB] for [keyword phrase], [keyword phrase], and [keyword phrase] at our [HQ City] location, proudly serving the [broader service region].
Option 2:
[NOB] provides trusted [keyword phrase] from our [HQ City] office, supporting customers throughout the [broader service region].

Brick-and-Mortar (multiple locations)

Option 1:
Visit [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase at any of our [#] locations, serving the wider [broader service region].
Option 2:
Call [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase at our [#] locations throughout the [broader service region].

SAP Directory Page (Serving Area Page)

Title Tag: Serving Area | NOB

Meta Description Requirements

The Directory Page uses one meta description, written manually in the homepage meta style. It summarizes the primary services showcased across the entire SAP set.

Keyword Selection Rules

Writers must follow these rules when inserting keyword phrases:

If one keyword phrase exists → include one
If two keyword phrases exist → include two
If three or more keyword phrases exist → select up to three
Do not use similar or redundant keyword variants
(e.g., roofing contractor / roofing company / roofer)
All selected terms must read naturally and accurately represent the service themes of the page.

Meta Desc - Primary CTA [NOB] for your [keyword phrase], [keyword phrase], [keyword phrase].

Testimonials

Title Tag: Testimonials | NOB
Meta Desc - Read our [customer type e.g. patients, customers, clientele, patrons, etc -- as defined during consultation] testimonials about NOB. Primary CTA.

Testimonials | Dr. Stephen E. Paul

Read patient testimonials about Dr. Stephen E. Paul. Call today to schedule your appointment.

Testimonials | Solid Wood Cabinets

Read customer testimonials about Solid Wood Cabinets. Call today to schedule your in-home consultation.

Testimonials | Flywheel, Shyster, and Flywheel

Read client testimonials about Flywheel, Shyster, and Flywheel. Call today to schedule your free case review.

< Older Post

Newer Post >

Title / Meta - Out of Norm Pages