Title / Meta - SAP and GEO Pages

Hibu Policy

Every Service Area Page (SAP) and GEO Page on a Hibu One Smart Site must include:

One unique title tag built to the approved formula for that page type
One unique meta description written in the homepage meta description style

Title tags and meta descriptions must be accurate, aligned with page intent, and written to support click-through from search results. No component may be fabricated or assumed. All content must reflect the actual business.

Definition

Title tags and meta descriptions are HTML elements that control how a page appears in search engine results pages (SERPs) and when shared on social platforms.

The title tag acts as the headline.
The meta description acts as supporting copy.

Together, they function as a mini advertisement for the page — the pre-click version of the on-page experience. If the user does not click, the rest of the page experience does not occur.

Service Area Pages (SAPs) are dynamically generated pages that target specific cities or towns within a business's service territory. Title tags for SAPs are generated automatically through the PSAP's Collection connection and must be managed at the formula level, not edited individually.

GEO Pages are manually built pages that target a specific city, state, or geographic location. Unlike SAPs, GEO page title tags and meta descriptions are written directly.

Purpose / Why It Matters

Title tags and meta descriptions:

Drive the first conversion: the click.
Signal relevance to search engines.
Influence click-through rate (CTR).
Establish consistency between the search listing and on-page content.
Support conversion-first messaging before a user ever reaches the site.

In many cases, the search result is the first and only impression a user receives. These elements must be written intentionally.

Current Display Standards

Search engines do not impose a strict technical character limit. However, they do have what is considered an optimum range. This is what informs Hibu's character-length standards.

Title Tags

Google typically displays up to ~60 characters on desktop before truncating.
Ideal performance range: ~50–55 characters.
Maximum upper boundary: 60 characters.
Writing target: 55 characters.

Going to 57–60 characters is acceptable when necessary. The goal is clarity and control, not arbitrary enforcement.

Meta Descriptions

Desktop display typically truncates around ~155–160 characters.
Mobile truncates earlier.
Maximum limit: 160 characters.
The most important information should appear in the first ~100–120 characters.

Front-loading key information reduces the impact of truncation.

Rules & Guidelines

Service Area Pages (SAPs)

Title Tags

The approved formula is: Keyword | City, ST | NOB

SAP title tags are dynamically generated through the Directory Page's Collection connection. The output follows the formula above automatically.

Do: Connect the Page Meta Title field in the PSAP to the correct Collection field (e.g., Title – KW01, Title – KW02).
Do not: Make manual edits to individual SAP title tags.
Do not: Edit or rewrite at the page level. All changes must be made at the formula level.

If the generated title tag is too long:

Remove punctuation and vertical pipes first.
Then remove the NOB.
Give priority to the keyword and City, ST.

Basement Remodel | Media, PA | ACE Construction & Roofing

Meta Description

SAP meta descriptions are also dynamically generated. They should be edited for clarity and character count. Three approaches work well:

Primary CTA opening: Primary CTA [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (As used on homepage meta description.)

Visit or call opening: Visit NOB or call to schedule appointment/service/etc. for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (As used on homepage meta description.)

Schedule / request opening: Schedule / request your ________ (form type — appointment, case review, estimate, consultation, etc.) or call to speak with our staff / team / representatives / doctors / lawyers, etc. for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (As used on homepage meta description.)

These are starting points, not rigid formulas. The description must read naturally and serve the user.

GEO Pages

Title Tag

The approved formula is: Product / Service Keyword | City, ST | NOB

Use the City, ST or Geo Location of each GEO Page for its title tag.

Do: Use the specific product or service keyword relevant to the page.
Do: Use the pipe character ( | ) to separate each component.
Do: Use the standard two-letter state abbreviation.
Do: Target 55 characters; stay within the 60-character hard limit.
Do not: Use any separator other than the pipe character.

If the title tag is too long:

Remove punctuation and vertical pipes first.
Then remove the NOB.
Give priority to the keyword and City, ST.

HVAC Repairs | Drexel Hill, PA | Joe's Plumbing

Roadside Assistance | Kent County, DE | Joe's Towing

Meta Description

GEO page meta descriptions follow the homepage meta description style. Three approaches work well:

Primary CTA opening: Primary CTA [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (As used on homepage meta description.)

These are starting points, not rigid formulas. The description must read naturally and serve the user.

Service Area Pages (SAPs)

Note: Title tags are dynamically generated for Service Area Pages (SAPs). If editing or rewriting is needed, it has to be done at the formula level. The output should appear as follows:

Title Tag: Keyword | City, ST | NOB
Title Tag Example: Basement Remodel | Media, PA | ACE Construction & Roofing
If the title tag is too long, remove punctuation and vertical pipes first. Then remove the NOB. Give priority to the keyword and City, ST
Meta Desc:
Primary CTA [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (as used on homepage meta description)
-OR-
Visit NOB or call to schedule appointment/service/etc for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (as used on homepage meta description)
-OR-
Schedule / request your _________ (form type - appointment, case review, estimate, consultation, etc.) or call to speak with our staff / team / representatives / doctors / lawyers, etc. for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (as used on homepage meta description)

Note: Meta Descriptions are dynamically generated for SAPs. They should be edited for clarity and character count.

GEO Pages

Note: Geo Pages follow the formats listed below. Use the City, ST or Geo Location of each Geo Page for its title tag:

Title Tag: Product / Service Keyword | City, ST | NOB
Title Tag Examples:
HVAC Repairs| Drexel Hill, PA | Joe's Plumbing
Roadside Assistance | Kent County, DE | Joe's Towing
If the title tag is too long, remove punctuation and vertical pipes first. Then remove the NOB. Give priority to the keyword and City, ST
Meta Desc:
Primary CTA [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (as used on homepage meta description)
-OR-
Visit NOB or call to schedule appointment/service/etc for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (as used on homepage meta description)
-OR-
Schedule / request your _________ (form type - appointment, case review, estimate, consultation, etc.) or call to speak with our staff / team / representatives / doctors / lawyers, etc. for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (as used on homepage meta description)

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