Title / Meta - Contact / Location Pages
Title / Meta - Contact / Location Pages
Effective Date: February 1, 2026
Last Updated: February 1, 2026
Hibu Policy
Every contact and location page on a Hibu One Smart Site must include:
- One unique title tag following the approved formula — which applies regardless of business type
- One unique meta description determined by the primary and/or secondary CTA as defined on the client questionnaire
Title tags and meta descriptions must be accurate, aligned with page intent, and written to support click-through from search results. No component may be fabricated or assumed. All content must reflect the actual business.
Definition
Title tags and meta descriptions are HTML elements that control how a page appears in search engine results pages (SERPs) and when shared on social platforms.
- The title tag acts as the headline.
- The meta description acts as supporting copy.
Together, they function as a mini advertisement for the page — the pre-click version of the on-page experience. If the user does not click, the rest of the page experience does not occur.
Contact and location pages serve a specific functional purpose: they direct prospective customers to reach out or visit. The title tag and meta description for these pages are written to support that action directly.
Purpose / Why It Matters
Title tags and meta descriptions:
- Drive the first conversion: the click.
- Signal relevance to search engines.
- Influence click-through rate (CTR).
- Establish consistency between the search listing and on-page content.
- Support conversion-first messaging before a user ever reaches the site.
In many cases, the search result is the first and only impression a user receives. These elements must be written intentionally.
Current Display Standards
Search engines do not impose a strict technical character limit. However, they do have what is considered an optimum range. This is what informs Hibu's character-length standards.
Title Tags
- Google typically displays up to ~60 characters on desktop before truncating.
- Ideal performance range: ~50–55 characters.
- Maximum character limit: 60 characters.
- Writing target: 55 characters.
Going to 57–60 characters is acceptable when necessary. The goal is clarity and control, not arbitrary enforcement.
Meta Descriptions
Desktop display typically truncates around ~155–160 characters.
Mobile truncates earlier.
Hard limit: 160 characters.
The most important information should appear in the first ~100–120 characters.
Front-loading key information reduces the impact of truncation.
Rules & Guidelines
Title Tag — All Business Types
The approved formula is: Contact NOB | City, ST
The title tag formula is the same regardless of business type. Location/Hybrid and Service-based businesses use the same structure.
Do: Use "Contact" as the opening word.
Do: Use the pipe character ( | ) to separate each component.
Do: Use the standard two-letter state abbreviation.
Do: Target 55 characters; stay within the 60-character hard limit.
Do not: Use any separator other than the pipe character..
Do not: Vary the formula by business type.
Meta Description — All Business Types
The meta description is determined by the primary and/or secondary CTA as defined on the client questionnaire. Three approaches work well:
Primary CTA opening: Primary CTA [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (As used on homepage meta description.)
Visit or call opening: Visit NOB or call to schedule appointment/service/etc. for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (As used on homepage meta description.)
Schedule / request opening: Schedule / request your ________ (form type — appointment, case review, estimate, consultation, etc.) or call to speak with our staff / team / representatives / doctors / lawyers, etc.
These are starting points, not rigid formulas. The description must read naturally, reflect the business's actual CTA, and serve the user.
- Title Tag: Contact NOB | City, ST
- Meta Desc:
- Primary CTA [NOB] for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (as used on homepage meta description)
-OR- - Visit NOB or call to schedule appointment/service/etc for your specific keyword phrase, specific keyword phrase, specific keyword phrase. (as used on homepage meta description)
-OR- - Schedule / request your _________ (form type - appointment, case review, estimate, consultation, etc.) or call to speak with our staff / team / representatives / doctors / lawyers, etc.
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