Site Architecture
Site Architecture
Effective Date: February 1, 2026
Last Updated: February 1, 2026
Definition
A solid site architecture is the foundation of a Smart Site. Without clear structure, even the best copy and SEO will not convert.
Rules and Guidelines
- Each page should have one clear purpose (service, topic, or intent).
- Avoid duplicating content; use hierarchies and internal links instead.
- Separate topics when search intent is different; combine them when phrases are synonymous.
- Use predictable, consistent structures (Homepage → Category Landing Pages → Core Pages).
- Label pages in clear, human language so visitors (and Google) instantly understand them.
Key Takeaway
Strong architecture ensures users find what they need, Google understands the site, and conversion pathways remain simple and effective.
Also see
Page Types and Navigation Tiers