Schema
Schema
Effective Date: February 1, 2026
Last Updated: February 1, 2026
Definition
A Hibu One Smart Site is designed to be clear and easy for search engines to understand. Structured data (schema) provides behind-the-scenes context that makes site content easier to interpret, more visible in search results, and more useful to potential customers.
Schema Types Included by Default
Each Smart Site includes multiple schema types to define what different parts of the site mean:
- Website Schema – Identifies the site as the client’s main online presence.
- Local Business Schema – Highlights business name, address, phone, hours, and service areas for accuracy in local and map results.
- FAQ Schema – Surfaces common customer Q&As directly in search results, driving visibility and clicks.
- Breadcrumb Schema – Shows page relationships, making navigation clearer for both search engines and users.
- Blog Schema* – Enables articles to appear in “Discover” feeds or as featured posts when users search related topics.
- Video Object Schema* – Helps videos surface with thumbnails and key details in search.
- Reviews Schema* – Highlights customer reviews and ratings, helping businesses stand out with trust signals directly in search results.
*These schema types are applied only when the related content is displayed on the site.
Rules and Guidelines
- Schema is automatically included with no option for direct client-side customization.
- If a client requests additional schema (e.g., Service, Product, Person, or Organization), they must generate it externally and provide the code.
- Hibu can insert client-supplied schema into the header HTML section of a specific page using the single-page SEO options.
- All schema must be accurate, relevant, and tied to visible on-page content.