Request Forms
Request Form
Effective Date: February 1, 2026
Last Updated: February 1, 2026
- A Request Form is a detailed, multi-field form placed on a dedicated page to support the site’s primary call to action (e.g., Request a Free Estimate, Request a Quote, Request an Inspection, Request a Callback).
- Request Forms do not count toward the total page count.
- The type of Request Form should align with the client’s call to action (CTA).
- The DSC is responsible for determining the correct form to match the CTA and relaying that to the Build Team.
- By default, the form title and button label display as “Request Information.”
- Clients may request alternate wording such as “Request a Quote,” “Schedule Appointment,” or “Get a Free Estimate.”
- It is expected that the Hibu Build Team updates both the form title and the button label so they match.
- The URL slug must also be updated to match the CTA (e.g., /request-quote, /request-appointment).
- By default, Request Forms include:
- Full Name
- Phone
- Preferred contact method
- Product/Service selection
- Message/long-text field (unless restricted by HIPAA).
- May include additional fields upon request (such as dropdowns or checkboxes), as long as they adhere to the rules and guidelines outlined below.
- Sensitive Data Restrictions: No form may request medical, financial, or other sensitive information. (view details)
- Healthcare Businesses: Message/long-text fields and service fields must be excluded. Applies to doctors, dentists, pharmacies, therapists, nursing homes, counselors, and insurance providers handling medical/life/health/dental. (view details)
- Tracking & Integrations: Third-party tracking and integrations (e.g., Google Ads, Sheets, Webhooks) may be connected to this form. (view details)