Hero Forms

A Hero Form is added when the primary or secondary CTA is request form fill.

When requested, the form will be placed on the homepage, category landing pages, and all core service/product pages.
A client may request removal of the form on specific pages where it is not applicable, and that is permitted.

Purpose: capture quick leads with as little friction as possible. Short forms mean higher completion rates and more leads.

Four fields: Full Name, Phone, Email, and a Services/Products dropdown.
The dropdown is connected data, populated through the form collection.
By default, the form title and button label display as “Request CTA.”
Clients may request alternate wording such as “Request Info,” “Schedule Now,” or “Free Estimate.”
It is expected that the CW team updates both the form title and the button label so they match.

Hero forms are limited to four fields by default.
One additional short field may be added if needed (e.g., Zip, City/State, “How did you hear about us?”).
Long-text boxes or multiple extra fields are not allowed, as they hurt conversion rates and mobile user experience.
For more detailed lead capture (addresses, project descriptions, multiple checkboxes, etc.), the form should be replaced with a button CTA that links to a dedicated Request Form page.

Third-party tracking and integrations (e.g., Google Ads, Sheets, Webhooks) may be connected to this form. (view details )

Requests to swap one field for another (e.g., replace Services with an additional text field) are permitted.
Requests to remove fields are also permitted (e.g., one page may have three fields, another may have two, another may have four).
Field type validation: If replacing specialized fields (e.g., Phone or Email) with a general text field, the Hibu Team must also change the field type to “text.” If not updated, validation errors will occur (e.g., a non-email entry being rejected).
Long-text fields are not permitted in Hero Forms. Only short text fields may be used to maintain conversion performance and mobile usability.

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