Image Labels vs. Image File Names

Effective Date: February 1, 2026   Last Updated: February 1, 2026

Image labels are not the same as image file names and should not follow the same rules.

An image label is a descriptive name applied to an image inside the Content Library or a Collection. Labels exist solely to help teams find, identify, and connect the correct image when placing it on a page in Duda.

Image labels are commonly used when assigning images to:

• Headers or logos
• Hero sections or hero backgrounds
• Section or column background images
• Collection-driven images

The primary purpose of an image label is internal clarity and searchability, not SEO.

Image Label Guidelines

• Labels should describe what the image is used for, not the business name.
• Labels should be written in plain, human-readable language.
• Labels should make it easy for someone—including the original designer—to quickly search for and reuse the correct image.

Examples of acceptable image labels:

• Home Page Hero Background
• Header Logo
• Interior Gallery Image
• Service Area Hero Image

What Image Labels Are Not

• Image labels are not visible to site visitors.
• Image labels are not used by search engines.
• Image labels do not replace alt text.
• Image labels do not follow image file naming standards.

Image file naming, alt text, and image labels each serve a different purpose and must be treated separately. Labels exist to support efficient site builds and long-term maintainability within the editor.