Client Logo Use Before Release Agreement
Client Logo Use Before Release Agreement
Effective Date: February 1, 2026
Last Updated: February 1, 2026
Hibu Policy
Designers may use a client’s logo before the Digital Content Release Agreement is signed
only when there is reasonable, visible evidence that the client already owns and publicly uses that logo. This allows site builds to continue without delay while still protecting Hibu from improper or unauthorized use.
Definition
A “client-owned logo” is any branding asset that the client is already using in public-facing materials—online or offline—and can be reasonably confirmed as their active business identity. When this usage is clearly documented, the logo may be used during the build phase prior to receipt of the signed Hibu Digital Content Release Agreement.
Purpose / Why It Matters
This policy balances build efficiency with legal and brand protection.
It ensures:
- Sites can progress on schedule
- Branding remains consistent with the client’s existing presence
- Hibu minimizes risk around intellectual property and trademark misuse
Confirming visible, real-world usage protects both the client and Hibu.
Acceptable Assumptions
A logo may be used prior to the signed release if one or more of the following is true:
Existing Website Use
- The logo appears on the client’s current or previous website.
Social or Listing Use
- The logo appears on verified profiles or business listings controlled by the client (e.g., Google Business Profile, Facebook, Yelp).
Real-World Branding
- The logo appears on physical or offline branding, including:
- Company vehicles
- Storefront or building signage
- Yard signs, banners, printed materials
Uniforms and Staff Branding
- The logo appears on employee uniforms, shirts, hats, or safety gear in publicly available images.
Previously Provided by Client
- The client provided the same logo during a prior Hibu engagement or service.
When Not to Assume
The logo must not be used without a signed release if:
- It includes imagery trademarked by another organization (sports teams, franchises, major brands)
- Branding across sources is inconsistent or unclear
- A third party—not the client—supplied the file, and ownership cannot be validated
Required Designer Assumption
When using a logo under the acceptable assumptions, the designer must document:
“I used the client’s logo based on the following evidence: [specific sources].”
Examples:
- “Logo appears on existing website and Google Business Profile.”
- “Logo visible on truck signage and employee uniforms.”