Duda
Duda
Effective Date: February 1, 2026
Last Updated: February 1, 2026

Who Duda Is, and Why They Matter to Hibu
Hibu builds all Hibu One websites on the
Duda platform — a professional-grade website system designed specifically for agencies, not DIY consumers. Duda gives us the foundation we need to produce high-quality, scalable websites that stay modern long after launch. Our clients get better websites, and our teams get a more reliable editor, better tools, and a platform that evolves alongside our product.
Who Duda Is
Duda was founded in 2010 with a simple mission: make it easier for professionals to build fast, responsive, modern websites without sacrificing control. Over the years, Duda has become one of the leading agency-focused builders in the industry.
They’re not a hobbyist tool. They’re not a “drag-and-drop for beginners” system. They are a
platform built for scale — the kind used by digital agencies, enterprise partners, and companies who manage tens of thousands of sites at once.
One fun note:
The company name “Duda” was inspired by The Big Lebowski — specifically the easygoing confidence of “The Dude.” It’s fitting; the platform is built to take whatever you throw at it, adapt, and keep rolling.
Our Relationship With Duda
Hibu’s partnership with Duda goes back nearly a decade:
- 2016–2019: Next Gen Sites
Our first Duda-powered sites. This was the beginning of using a component-based editor, reusable templates, and modern responsive design. - 2019–2024: Smart Sites
We expanded, standardized, and matured our build process. This era brought more automation, more structured design, and stronger internal tooling. - 2024–Today: Hibu One Smart Site
Leveraging Duda’s Editor 2.0, improved connected data, stronger performance, and a more scalable architecture — giving us the most consistent and adaptable system we’ve ever had.
We’ve been working with Duda since the beginning, and that long-term familiarity is part of what has shaped Hibu’s website product direction.
Why Duda Matters to Hibu
Duda allows Hibu to focus on what we do best: building results-driven websites, adding our own smart features, and delivering a managed service at scale. Because the platform is so strong underneath, our teams can spend more time on the things that matter — design quality, content accuracy, performance, connected data, and client results.
In short:
Duda gives us the foundation.
Hibu turns that foundation into a full digital product.
It’s a partnership that’s made our websites stronger year after year — and it’s one of the reasons Hibu One Smart Sites continue to evolve, improve, and outperform.