Badge / Accreditation Logos

Badge / Accreditation Logos

Effective Date: February 1, 2026   Last Updated: February 24, 2026

Hibu Policy

If a client supplies badge, accreditation, certification, award, or industry logos, we will place them according to the following rules:

• If two (2) to twenty-five (25) logos are provided, they will be placed in the designated badge row within the Footer.
• If only one (1) logo is provided, it will be placed within the Footer column (aligned with business information). A single-logo badge row will not be created.
• Up to three (3) logos may be placed in the Hero beneath the primary CTA if requested.

Badges, accreditation, certification, award, or industry logos, and the like:

• Must be client-supplied.
• Must not be hyperlinked.
• Must not function as navigation.
• Must not be placed between content sections.
• Must not be recreated or substituted if unavailable
  

Definition

For governance purposes, “Badge / Accreditation Logos” includes:

• Certifications
• Awards
• Membership badges
• Professional seals
• Industry logos
• Recognition marks
• Non-client logos

Regardless of how the client refers to the asset (badge, icon, accreditation, logo), all are governed under this single standard.

If someone asks, “Is this really a badge?” — for naming and placement purposes, the answer is yes.

Placement Rules

Primary Location (Footer)

The Footer badge row is the standard location for Badge / Accreditation Logos.

• Minimum display in badge row: 2
• Maximum display: 25
• Logos must be visually normalized for consistent presentation.

If only one badge exists:

• Place it within the Footer column (near business hours or business info).
• Do not create a dedicated badge row for a single logo.
  

Hero Placement (Limited Exception)

Up to three (3) logos may be placed beneath the primary CTA within the Hero.

Conditions:

• Logos must remain visually secondary to the CTA.
• Sizing must be balanced and proportionate.
• The Hero must not become visually cluttered.

The Footer remains the primary badge location.

Naming Standard

All badge, icon, accreditation, award, and non-client logos must follow a standardized naming convention.

Format:

• entity-name-badge-name-of-business

Examples:

• angies-list-2025-badge-kenny-and-son-builders
• angies-list-2026-badge-kenny-and-son-builders
• homeadvisor-badge-kenny-and-son-builders
• gaf-certified-badge-kenny-and-son-builders
• owens-corning-badge-kenny-and-son-builders

No variation in naming format is permitted.

Alt Text Requirements

Every badge must include descriptive alt text.

Alt text must:

• Include all readable text shown on the badge.
• Accurately describe the accreditation or award.

Example:
“The National Trial Lawyers Top 100 Trial Lawyers”

Do not use generic alt text such as:
“Badge logo” or “Award icon.”

Design Standards

Consistency

Logos of varying shapes and proportions must be normalized.

• Place each badge on a square canvas.
• Maintain 15–20px white space for uniformity.
• Ensure consistent spacing between badges.

This may slightly adjust original proportions for visual alignment.

Quality Standards

If a badge appears pixelated or low-resolution:

1. Confirm placement size.
2. Search for higher-resolution sources (resource library or verified source).
3. Replace both desktop and mobile assets for consistency.

If a high-quality replacement is unavailable:

• Use the best available file.
• Document the limitation in assumptions if quality impacts presentation.

Missing Badge Policy

If a client references a badge but does not provide a usable file:

• Do not recreate it.
• Do not design a substitute.
• Do not create a text-based replacement.

Add the following assumption: “Assumption: Badge/accreditation logo unavailable, not added.”