UTM-Tagged URLs

Use of UTM Parameters

The Hibu One Smart Site fully supports URLs that contain UTM parameters. Any UTM-tagged URL supplied by the client will be added exactly as provided. The site does not remove, rewrite, or alter tracking parameters.

Accepted example:

https://foo.com/services/?utm_source=display&utm_medium=cpc&utm_campaign=winter_sale

The client must supply the full, UTM-tagged URL they want used.
URLs will correctly pass through UTM parameters for analytics tools to capture.
UTM parameters may be added to buttons, links, and CTAs as long as the full string is provided.

Relationship to GTM (Optional)

If the client provides Google Tag Manager (GTM) or requests GTM installation (see GTM documentation), Hibu One will:

Install the GTM container code exactly as supplied
Ensure UTM parameters are retained in URLs for GTM to read

Hibu One does not configure, test, or troubleshoot GTM setups.

Client Responsibilities

Creating UTM-tagged URLs
Providing exact URLs and/or GTM container code
Testing and validating all tracking, triggers, conversions, and reporting
Troubleshooting any analytics or attribution issues

Once UTM URLs (and GTM, if applicable) are added, there is no additional configuration Hibu One performs. All tracking behavior is controlled by the client’s analytics setup.

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