Announcement Banner Examples

Acceptable Announcement Banner Content

• “Spring Special — Save $3,000 on a new roof. Call for details.”
• “0% Financing Available — Apply Today.”
• “Free Estimates on All Services — Schedule Now.”
• “Now Booking for Summer Projects — Contact Us Today.”
• “Emergency Service Available 24/7 — Call Now.”

Characteristics of acceptable content:

• Single, focused message
• Promotional, urgent, or action-driven
• Relevant to revenue-generating services
• Clear and immediately understandable
• Often paired with a destination link (recommended)

Not Acceptable Announcement Banner Content

• “Welcome to our website”
• “Family-owned and operated since 1998”
• “We are licensed and insured”
• “Proudly serving the local community”
• Long-form descriptions of services or capabilities
• Multi-sentence messaging or paragraph-style content
• Generic branding statements without a clear action or purpose

Why this content is not allowed:

• Lacks urgency or action
• Better suited for hero, body content, or about sections
• Does not justify top-of-site priority placement